Heiam Collective
I took a new fine jewelry brand from a blank page to a live Shopify store in a few weeks, then taught the team to run it on their own.
The challenge
Heiam Collective is a fine jewelry brand that came to me a few weeks before it wanted to launch, with, in the team’s own words, “very little knowledge or direction.” There was no store, no product photography ready for the web, and no one on the team who had run Shopify before. The brand needed to open on time and still be able to run itself the day after.
The plan
I wrote a phased proposal with a four-week timeline, so the team could see every step before we started.
- Week 1Branding
Set the look the whole launch would follow, so every page, image, and banner felt like one brand from the first day.
- Brand direction for the store
- Colors and type carried into the theme
- Arabic-word banner concept
- Week 1–2Content
Produced and optimized all product imagery and wrote the copy, so every listing was ready before the build began.
- Every product image shot-ready and web-optimized
- Product descriptions and page copy
- Animated banners for site and social
- Week 2–3Build
Built the Shopify store with inventory automation and product groupings, so the catalog stays organized as it grows.
- Theme set up and customized
- Collections that fill themselves
- Inventory tracking automated
- Week 3–4Engagement
Set the team up to sell and keep selling: an email template for every drop, and 13 guides so they can run it all on their own.
- Plug-and-go email template
- 13 step-by-step training guides
- Launch on January 5, 2026
What I built
A store that keeps itself in order
I built the Shopify store with inventory automation and product groupings, so pieces sort themselves into the right collections and stock stays accurate. I also produced and optimized every product image so the pages load fast and look consistent.
The live Heiam Collective store.
A launch that sounds like the brand
For launch, I made animated banners built around Arabic words, sized for the site and for social, plus a plug-and-go email template the team can reuse for every drop.
One of the animated Arabic-word banners, made for social.“She made a complex launch feel organized and stress free.”
Working with Leila on our e-commerce launch was one of the best decisions we made. She took the time to truly understand our brand and translated it into a Shopify site that looks beautiful, functions smoothly, and is built to scale. What stood out most was how proactive she was creating visual assets before we even asked, putting together clear step by step guides so we could manage things confidently ourselves, and always turning changes around quickly. Leila is thoughtful, flexible, creative and incredibly dependable.
“Her attention to detail, organization, and ability to problem solve made the entire process smooth.”
She led the design and development of our site and did an incredible job translating our vision into a beautiful, functional experience, even though we came into the process with very little knowledge or direction. Leila has a rare combination of strong design sensibility and technical skill. She handled everything from the visual design to backend customizations.
