Tech Day of Pink
I wrote the plan, built the new website and its private silent auction, and took Tech Day of Pink from signed scope to live site in five weeks.
The challenge
Tech Day of Pink is an annual tech-industry event that gives every dollar it raises to the Breast Cancer Research Foundation, $228,659 in 2024 alone. It needed a new website, a way to take donations, and a private silent auction that its team could actually run.
The clock was short: five weeks from signed scope to a live site, with eight separate pieces of work that all had to land together.
The plan
I started with a statement of work that split the project into eight workstreams, each with an owner and a week.
- Jun 26SOW signed
Scope, deliverables, owners, and dates agreed in writing, so everyone knew what was due and when.
- Week 1Site audit & wireframe
Reviewed the existing site page by page, noted what to keep and what to cut, and wireframed the new structure.
- Week 1–2Copy & SEO
Rewrote the page copy and set up page titles and descriptions so the site could be found in search.
- Week 2–3Squarespace build
Built the new site in Squarespace, so the team could update it themselves after launch.
- Week 3Donations & forms
Set up donations and the private silent-auction page, with every bid flowing straight into a Google Sheet.
- Week 4QA, desktop & mobile
Tested every page, form, and link on desktop and phone before anything went live.
- Week 4–5Training & handoff
Walked the team through running the site and the auction, with written guides to keep.
- Jul 31Live
Launched on the date in the SOW.
What I built
A site the team can run
A new Squarespace site with rewritten copy, search basics in place, and a donate page that shows progress toward the year’s goal. It’s built so the organizers can make changes without a developer.
The live donate page, with the fundraising progress bar I built.
A silent auction that ran itself
I built a private auction page where guests could browse and bid, with every bid landing in one Google Sheet instead of scattered emails. Then I trained the team and wrote guides so they could run the site and the auction on their own.
The silent auction at the event, run on the page and bid sheet I built.
Tech Day of Pink in Times Square
Beyond the website, I produced the campaign’s Times Square billboard two years in a row, getting the artwork to spec and delivered on time.
- On the Paramount Building’s billboard in Times Square
- Back on the same billboard for the 2026 campaign
- In 2026, the video and campaign assets also played at Paramount’s California studios
“She’s masterful at turning complex, ambitious projects into clear, achievable milestones.”
